Skip to site content

Time IN the market is better than timING the market.

Are you worried about getting into the market at the “right time”? Historically, those who have stayed invested through the ups and downs of market volatility have been rewarded, even when compared to investors who attempted to time the market.

What is timing the market?

To be a successful market timer, you must buy assets when they are at their lowest price, let them grow, and then sell them when they are at their top price. While we do know that markets typically increase over the long-term (5-10 year timeframe), no one knows how markets will behave in the short-term. If we knew how the stock market was going to act every day, market timing would be an easy feat. However, because markets are volatile and unpredictable in the short term, it is impossible to know the best time to get in and out.

Don’t underestimate emotions

Many investors are emotional investors, which makes market timing really hard. When the stock market is doing well, most investors feel great because they see their account balances growing. As they experience this euphoria, instead of “selling high,” they are inclined to buy more into the market.

Conversely, when the stock market is doing poorly, many investors experience fear as they see their account balances drop. Mathematically, “sales” like these are the times to buy. However, many investors end up selling to make themselves feel better during this time of panic.

Is there an alternative to market timing?

Having the knowledge that investing can be unpredictable, volatile, and emotionally draining actually makes investing much easier for you. Instead of trying to time when the market will go up or down, create an automated investment strategy where you invest the same amount every month or year, no matter what.

When the market is doing well, you can feel good because you are participating in that growth. When the market is doing poorly, you can feel good because you are buying on “sale.” As the market grows over the long-term, you are able to be a part of it while efficiently put your army of dollar bills to work.

How do you systematically invest? Set a savings goal (like 25% of your income, for example) and establish a regular savings pattern. This can be based on a date (i.e. same amount and date each month) or on an event (i.e. 25% of each paycheck). Most systematically invest naturally through 401(k) contributions (set contributions each paycheck) and IRA contributions (annual or monthly contributions). If you are saving to outside sources (like a brokerage account), it may be worth setting up automatic withdrawal based on the timing of your paycheck.

Check out the video below to learn more about why market timing doesn’t work!

Free Resources

Financial Order of Operations®: Maximize Your Army of Dollar Bills! Thumbnail

Free Resources

Financial Order of Operations®: Maximize Your Army of Dollar Bills!

Here are the 9 steps you’ve been waiting for Building wealth is simple when you know what to do and the order in which to...

Wealth Multiplier By Age Thumbnail

Free Resources

Wealth Multiplier By Age

If you want to set yourself up for future success, find out how much you need to save every month to become a millionaire.

Car Buying Checklist Thumbnail

Free Resources

Car Buying Checklist

Here’s how you can buy a dependable car that won’t break the bank. Our free checklist walks you through the 20/3/8 rule and strategies to...

Episodes

Financial Advisors React to Jaw-Dropping Money Clips Thumbnail

Episodes

Financial Advisors React to Jaw-Dropping Money Clips

Is a $42 million meme coin or Pokémon cards better than the S&P 500? We react to the internet's wildest, jaw-dropping financial takes and set...

Are You On Track to Becoming a Multi-Millionaire? (2026 Edition) Thumbnail

Episodes

Are You On Track to Becoming a Multi-Millionaire? (2026 Edition)

We are back with a classic and want to know: are you on track to become a multi-millionaire? In this 2026 edition, we break down...

We Changed The 4% Rule!? Thumbnail

Episodes

We Changed The 4% Rule!?

Retirement planning isn't as simple as following the classic 4% rule anymore. In this Live Q&A, we explain why the traditional retirement withdrawal strategy deserves...

Articles

5 Creative Ways To Save More Money Thumbnail

Articles

5 Creative Ways To Save More Money

Whether your goal is to increase your investing rate or save more for big goals like buying a home, going on a nice vacation, or...

Are Index Funds Still Better Than Active Funds in 2025? Thumbnail

Articles

Are Index Funds Still Better Than Active Funds in 2025?

Over longer periods of time, index funds tend to outperform actively managed funds in most categories. Recently, total assets in index funds have surpassed the...

What To Do When the Stock Market Is Down Thumbnail

Articles

What To Do When the Stock Market Is Down

The S&P 500 is down nearly 15% from its highs earlier this year, inching closer to bear market territory. While it may not be wise...

Courses & Tools

How about more sense and more money?

Check for blindspots and shift into the financial fast-lane. Join a community of like minded Financial Mutants as we accelerate our wealth building process and have fun while doing it.

Financial Order of Operations®: Maximize Your Army of Dollar Bills! Thumbnail

Free Resources

Financial Order of Operations®: Maximize Your Army of Dollar Bills!

Here are the 9 steps you’ve been waiting for Building wealth is simple when you know what to do and the order in which to...

Wealth Multiplier By Age Thumbnail

Free Resources

Wealth Multiplier By Age

If you want to set yourself up for future success, find out how much you need to save every month to become a millionaire.

Car Buying Checklist Thumbnail

Free Resources

Car Buying Checklist

Here’s how you can buy a dependable car that won’t break the bank. Our free checklist walks you through the 20/3/8 rule and strategies to...