Skip to site content
Logo
Become a Client

Change your life by
managing your money better.

Subscribe to our free weekly newsletter by entering your email address below.

  • Topics
    Topics
    • Financial Planning
    • Investing
    • Budgeting
    • Debt Management
    • Money Mindset
    • Tax Planning
    • Retirement Planning
    • Estate Planning
    • Wealth Management
    trending
    • Car Buying
    • Saving Money
    • Insurance
    • Real Estate & Mortgages
    • College
    • Life Events
    Financial Order of Operations
    a Money Guy Course

    Get on the fast track with Money Guy’s nine steps to financial success. Let’s go →

    Explore Topics →
  • Shows
    Shows
    • The Money Guy Show
    • Making a Millionaire
    • Ask Money Guy
    • Financial Advisors React
    • Financial Advisors Explain
    Making a Millionaire
    Featured Show

    Brian and Bo analyze the financial lives of real, everyday people on their way to financial independence. Watch Now →

    Explore the show →
  • Articles
    Articles
    • Beyond Basics
    • Financial FAQs
    • Ultimate Guides
    Beyond Basics
    Make the most out of every dollar.

    A biweekly newsletter about personal finance – go beyond common sense and dig deeper into money topics that matter. Read the Articles →

    Explore Articles →
  • Products
    Products
    • Financial Order of Operations
    • Know Your Number
    • The Money Guy Net Worth Tool
    • Millionaire Mission (Brian's Book)
    Know Your Number
    a Money Guy course

    This deep dive and interactive tool shows you how much wealth you need to retire, when you’ll get there, and how to get there faster! Let’s go →

    Explore products →
  • Resources
    Resources
    • Where To Start
    • Interactive Tools
    • Free Downloads
    Where to Start
    New to the Money Guy universe?

    Jump in and kickstart your financial journey with one of these 3 easy options. Start Here →

    Explore resources →
  • About
    About
    • About the Show
    • About Brian
    • About Bo
    • Press
    • Join the Team!
    The Origin Story
    How it all began...

    Get inside the mind and the major milestones of Brian Preston and Bo Hanson. Unlock the Money Guy Origin Story →

    Get to know Money Guy →
Become a Client

Change your life by
managing your money better.

Subscribe to our free weekly newsletter by entering your email address below.

Not receiving our emails and want to resubscribe? Click Here

Watch, Listen, Connect

Home> All Articles> Wealth Management

ARTICLES

How Do Financial Advisors Make Money?

Written by
  • Daniel May, CFP®
    ▼
    Daniel May, CFP®
    Financial Planner

    Daniel is the author of Beyond Basics, which helps you make the most out of every dollar by keeping you informed and up-to-date with current financial news, Financial Mutant money strategies, and optimizing your financial life.

    Financial Planning
    Retirement
    See more from Daniel May
Updated Jan 15, 2026
Share
SHARE
Instagram
Facebook
Twitter
LinkedIn
https://moneyguy.com/article/how-do-financial-advisors-make-money/
Copied!
In this highlight, we discuss how financial advisors make their money and give some insight into frequently asked questions that we receive.
Transcript
When it comes to hiring a financial advisor, there are two main business models to consider: commission-based and fee-only. Commission-based advisors, such as life insurance agents and brokers, earn a commission for every dollar invested by a client. This commission can be quite significant, with first-year premiums for life insurance policies often being the bulk of the commission earned. Mutual fund companies also often have commission rates of around 3-5%. On the other hand, fee-only advisors charge a fee for their services, usually around 1% of assets under management per year. This fee covers everything from investment advice to financial planning and portfolio management. Fee-only advisors may also offer hourly or subscription-based models. It's worth noting that the fee-only model is relatively rare in the financial industry. Only 2.5-3% of financial advisors are fee-only, with the other 97% of the industry having some form of sales or commission component. A fee-based model allows people to keep a close eye on their clients' financial situations and make adjustments as necessary. The financial world is constantly changing and a one-time plan may not be suitable for a client's needs in the future. In summary, when considering hiring a financial advisor, it's important to understand the difference between commission-based and fee-only business models, and to weigh the pros and cons of each before making a decision. Ultimately, the best choice will depend on the individual's specific financial needs and goals. To learn more about our Abound Wealth, click here.

The Money Guy Blog

Read through our thoughts and tips on how to manage your money better.

View more posts

Categories

Wealth Management

Tags

financial advisor, financial planning, personal finance

Free Resources

When Should I Claim Social Security?

Social Security can have big impacts on your retirement. However, knowing when to draw your benefits isn’t a one-size-fits-all decision.…

View Resource

Tax Guide 2025

Know the tax rules so you can keep more of what you earn. Ever wonder what the highly trained professionals…

View Resource

8 Questions to Ask Your Financial Advisor

Whether you're looking for a new advisor or you're already working with one, this FREE download will help you understand…

View Resource

Episodes

Net Worth By Age 2026

Average Net Worth By Age! (2026 Edition)

Watch Now
MaM Danielle 2

Her Coast FIRE Plan Has Some MAJOR Holes: Finding Balance Between FIRE and Burnout

Watch Now

Saving vs. Spending: Military Couple has an Honest Conversation About Money

Watch Now

Financial FAQs

  • How do I Start Working With Abound Wealth?
  • How Does My Pension Factor Into My Net Worth Statement and Retirement Calculations?
  • How do I Create a Tax-Efficient Investment Strategy?
  • How do I calculate income tax?
  • What is the Financial Order of Operations (FOO)?

Courses & Tools

How about more sense and more money?

Check for blindspots and shift into the financial fast-lane. Join a community of like minded Financial Mutants as we accelerate our wealth building process and have fun while doing it.

https://moneyguy.com/wp-content/uploads/2023/10/accent-icon-book.png

Millionaire Mission (Brian’s Book)

Buy Now
https://moneyguy.com/wp-content/uploads/2023/10/accent-icon-book.png

Millionaire Mission (Brian’s Book)

Buy Now
https://moneyguy.com/wp-content/uploads/2023/10/accent-icon-book.png

Roth IRA Guide

Buy Now
More Courses And Tools

Articles & Insight

A little knowledge is an amazing thing.

Get your money's worth of answers to your financial questions and more niche topics.

Net Worth By Age 2026

Average Net Worth By Age! (2026 Edition)

Watch Now
MaM Danielle 2

Her Coast FIRE Plan Has Some MAJOR Holes: Finding Balance Between FIRE and Burnout

Watch Now

Saving vs. Spending: Military Couple has an Honest Conversation About Money

Watch Now
More Blog Posts

Change your life by
managing your money better.

Subscribe to our free weekly newsletter by entering your email address below.

Not receiving our emails and want to resubscribe? Click Here

Watch, Listen, Connect

  • The Money Guy Show
  • Articles
  • Products
  • Resources
  • FAQs
  • About Us
  • Become a Client
  • Media Kit
  • Visit Abound Wealth
Disclaimer   |   Privacy Policy   |   Terms of Use   |   Store FAQs & Return Policy

Copyright © 2026 Money Guy, All Rights Reserved