Skip to site content

If I told you about a popular investment product that was yielding 40% less than it did last year, you’d probably think it was one of the great financial meltdowns of 2008. But, what if I also told you that investors seemed indifferent to this product’s decreased yield and were actually accelerating their rate of investment? Quite a paradox, no?

As you’ve probably realized, I’m talking about Money Market and Cash investments. Using data from Fidelity, I went back and pulled client statements to see what their blue chip Cash Reserves fund was paying as of March 31, 2007 and March 31, 2008. Over this 12 month period, the fund’s yield dropped from 5% to just over 3% – an astonishing 40% decrease. And yet, the Investment Company Institute (ICI) reports that over that same period Money Market fund assets increased from $2.4 to $3.1 trillion.

The Impact of Inflation on Cash

To make matters worse, inflation is eating away at the long-term value of these cash holdings. With the latest reading of the Consumer Price Index (CPI) at 4%, health care, food, and energy costs are much higher than a year ago. While cash does provide stability and is important for reserve funds, cash now has a negative real return. You can see fairly quickly that if you earn 3% on cash, pay taxes on the interest income, and then subtract an inflation rate of 4%, you now have a negative return of anywhere from 1 to 2% in the purchasing power of your cash.

Maximize those Reserve Fund Returns

With cash holdings generating negative returns in relation to inflation it is more important than ever that you maximize your return on those reserve funds. Having done some research, I’d suggest you at least consider these 2 FDIC-guaranteed banks (needless to say, I have no connection to either of these institutions):

No Minimum:

FNBOdirect.com = 3.25% – First National Bank Omaha

$10,000 Minimum:

WTdirect.com = 3.31% – Wilmington Trust Direct

Listen to the show to hear my thoughts on how this relates to your overall portfolio and my thoughts about investing for the future.

Enjoy the Show?

Where You Can Watch and Listen:

Subscribe on these platforms or wherever you listen to podcasts! Turn on notifications to keep up with our new content, including:

  • Episodes of The Money Guy Show every Friday
  • Episodes of Making a Millionaire every other Monday
  • Mini-shows every Wednesday
  • Ask Money Guy Livestreams every Tuesday
  • Tons of other fun content!
Related Content

Free Resources

Financial Order of Operations®: Maximize Your Army of Dollar Bills! Thumbnail

Free Resources

Financial Order of Operations®: Maximize Your Army of Dollar Bills!

Here are the 9 steps you’ve been waiting for Building wealth is simple when you know what to do and the order in which to...

Wealth Multiplier By Age Thumbnail

Free Resources

Wealth Multiplier By Age

If you want to set yourself up for future success, find out how much you need to save every month to become a millionaire.

Car Buying Checklist Thumbnail

Free Resources

Car Buying Checklist

Here’s how you can buy a dependable car that won’t break the bank. Our free checklist walks you through the 20/3/8 rule and strategies to...

Articles

5 Insights from Successful Retirees Thumbnail

Articles

5 Insights from Successful Retirees

What do you think of when you hear the word “retirement?” Our imaginations, and actual outcomes, vary wildly when it comes to retirement.

What To Do When the Stock Market Is Down Thumbnail

Articles

What To Do When the Stock Market Is Down

The S&P 500 is down nearly 15% from its highs earlier this year, inching closer to bear market territory. While it may not be wise...

How To Prepare for a Bear Market in 2025 Thumbnail

Articles

How To Prepare for a Bear Market in 2025

The Nasdaq stock market index is in correction territory, down over 10% from recent highs. The other major US indexes, the S&P 500 and Dow,...

Financial FAQs

Courses & Tools

How about more sense and more money?

Check for blindspots and shift into the financial fast-lane. Join a community of like minded Financial Mutants as we accelerate our wealth building process and have fun while doing it.

Financial Order of Operations®: Maximize Your Army of Dollar Bills! Thumbnail

Free Resources

Financial Order of Operations®: Maximize Your Army of Dollar Bills!

Here are the 9 steps you’ve been waiting for Building wealth is simple when you know what to do and the order in which to...

Wealth Multiplier By Age Thumbnail

Free Resources

Wealth Multiplier By Age

If you want to set yourself up for future success, find out how much you need to save every month to become a millionaire.

Car Buying Checklist Thumbnail

Free Resources

Car Buying Checklist

Here’s how you can buy a dependable car that won’t break the bank. Our free checklist walks you through the 20/3/8 rule and strategies to...

Recent Episodes

It's like finding some change in the couch cushions.

Watch or listen every week to learn and apply financial strategies to grow your wealth and live your best life.

They Want to Cut Their Income By 50%… Is It Possible? Thumbnail

Episodes

They Want to Cut Their Income By 50%… Is It Possible?

Twins on the way, a surprise 72-month car loan, and a short emergency fund - another story from the messy middle! See how we help...

The Real Reason Americans Are Broke Thumbnail

Episodes

The Real Reason Americans Are Broke

What if we told you the reason Americans are broke have nothing to do with inflation or interest rates? We break down the three core...

5 Powerful Money Moves You Can Make in One Day Thumbnail

Episodes

5 Powerful Money Moves You Can Make in One Day

Did you know some of the most powerful money moves you will ever make can take less than a day? We are SO excited to...