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Home> All Articles> Wealth Management

ARTICLES

How Do Financial Advisors Make Money?

Written by
  • Daniel May, CFP®
    ▼
    Daniel May, CFP®
    Financial Planner

    Daniel is the author of Beyond Basics, which helps you make the most out of every dollar by keeping you informed and up-to-date with current financial news, Financial Mutant money strategies, and optimizing your financial life.

    Financial Planning
    Retirement
    See more from Daniel May
Updated Jan 15, 2026
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In this highlight, we discuss how financial advisors make their money and give some insight into frequently asked questions that we receive.
Transcript
When it comes to hiring a financial advisor, there are two main business models to consider: commission-based and fee-only. Commission-based advisors, such as life insurance agents and brokers, earn a commission for every dollar invested by a client. This commission can be quite significant, with first-year premiums for life insurance policies often being the bulk of the commission earned. Mutual fund companies also often have commission rates of around 3-5%. On the other hand, fee-only advisors charge a fee for their services, usually around 1% of assets under management per year. This fee covers everything from investment advice to financial planning and portfolio management. Fee-only advisors may also offer hourly or subscription-based models. It's worth noting that the fee-only model is relatively rare in the financial industry. Only 2.5-3% of financial advisors are fee-only, with the other 97% of the industry having some form of sales or commission component. A fee-based model allows people to keep a close eye on their clients' financial situations and make adjustments as necessary. The financial world is constantly changing and a one-time plan may not be suitable for a client's needs in the future. In summary, when considering hiring a financial advisor, it's important to understand the difference between commission-based and fee-only business models, and to weigh the pros and cons of each before making a decision. Ultimately, the best choice will depend on the individual's specific financial needs and goals. To learn more about our Abound Wealth, click here.

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